Discovering the latest innovation in men’s personal care ft. American Crew® Acumen

American Crew®, The Official Supplier to Men, is proud to announce the latest innovation in men’s personal care.
American Crew® ACUMEN, a line of scientifically formulated products with proprietary ingredients to fit a man’s grooming needs, has launched globally.

American crew acumen

I felt very honoured when I was asked to be a part of the Launch Campaign which started off during the day with a grooming session with World renown experts. The session started off with Skincare by Maria Comparetto  who has worked with the likes of Kate Moss and other supermodels, who demonstrated her expertise on skincare with the range of American Crew® ACUMEN skincare products, from cleansing, exfoliating and moisturising.Honestly, my face felt brand new by the time she was done with me.

American Crew acumen

I then moved on to sit with multi-award hair dresser Luke Benson, who got me ready for my shoot with the main man himself, David Raccuglia  World re-known photographer and founder of American Crew® ACUMEN.

Not everyday you get to be photographed by one of the Worlds best, so the moment was absolutely surreal I felt absolutely honoured to be captured by his lens under his creative direction.

The rest of the UK launch, took off at with a celebratory gin tasting session and dinner at the London IVY. 

The night was full of heart warming Laughs and smiles all around in celebration of brand.

A collection of skincare, shaving, grooming and styling products centered around the expression of excellence and attaining masterful poise, the AmericanCrew® ACUMENTM assembly of products was created with the successful man in mind.

“As the ‘Offcial Supplier to Men,’ we hope to inspire men to groom with confidence each day,” said David Raccuglia, founder
of American Crew®. “ACUMENTM brings an element of sharpness, sophistication, and aspiration to the skin care, beard grooming and body care routine. This is more than a regime. We hope to instill a ritual to elevate a man’s look and the self-assurance to get him where he needs to be.”



The American Crew® ACUMENTM collection includes 15 products specially formulated to t a man’s tone, texture and grooming needs. Designed as a regime of 4 steps covering Shower, Shave, Care and Style.



SHOP the range now exclusively available to Selfridges


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